Disainilahendus Langjiu Estate San Pin Festival Alkoholi pakend, autor Dong Jinghong and Li Wei

Disainilahendus Langjiu Estate San Pin Festival Alkoholi pakend, mille autor on Dong Jinghong and Li Wei, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Langjiu Estate San Pin Festival Alkoholi pakend

disainer: Dong Jinghong and Li Wei

Klient: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Langjiu Estate San Pin Festival Alkoholi pakend

Langjiu Estate San Pin Festival on pakendidisain baijiu jaoks, mis on Hiina destilleeritud kange alkohol. Komplekt sisaldab kahte kontseptuaalset toodet, mille teemadeks on mõisa päev ja mõisa öö. Väliskarp toimib ühtlasi kolmemõõtmelise paberilõikelambina ning lampi ümbritsevad illustratsioonid mõisa maastikest. Süüdatuna meenutab lamp mõisas toimuvat öist valgusetendust. Pakend esitab mõisa miniatuurse panoraamvaate ning pakub pigem mälestuseset kui keskendumist üksnes joogile.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Langjiu Estate San Pin Festival Alkoholi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Langjiu Estate San Pin Festival Alkoholi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Langjiu Estate San Pin Festival Alkoholi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Mõõtmed ja pakend: Width 310mm x Depth 196mm x Height 241mm
Sildid: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Tootmistehnoloogia: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Disainiülesanne: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Uurimistöö: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiratsioon: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Projekti kestus: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Tööprotsess: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Meeskonnaliikmed: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei