Disainilahendus Mahjong Lucky Coffee Kohvipakend, autor Wenduan Su

Disainilahendus Mahjong Lucky Coffee Kohvipakend, mille autor on Wenduan Su, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2025

Mahjong Lucky Coffee Kohvipakend

disainer: Wenduan Su

Klient: Shenzhen Technology Unversity

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Mahjong Lucky Coffee Kohvipakend

Mahjong Lucky Coffee on kohvipakendi disain, mis on inspireeritud mahjongist, traditsioonilisest Hiina mängust. Igas kotis on ühe kuu jagu kohvi, mis vastab kahele käele mahjongi kivisid. Üks käsi on paigutatud võiduseisu. Teise käe täidab ostja ise, sest iga kohviportsjon on tõmmatud nagu kivi ning muster jääb teadmata kuni portsjoni avamiseni. Erksad oranžid ja punased toonid ning nooruslik kirjatüüp kõnetavad noori tarbijaid. Pakutakse kahte maitset. Pakend muudab igapäevase harjumuse mänguks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Mahjong Lucky Coffee Kohvipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Mahjong Lucky Coffee Kohvipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Mahjong Lucky Coffee Kohvipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Mõõtmed ja pakend: The test model was completed using 3D printing and origami techniques.
Sildid: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Tootmistehnoloogia: Mold Injection，Origami
Disainiülesanne: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Uurimistöö: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiratsioon: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Projekti kestus: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Tööprotsess: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.