Disainilahendus Luna Alpina Pakend, autor Arman Auzhanov

Disainilahendus Luna Alpina Pakend, mille autor on Arman Auzhanov, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Luna Alpina Pakend

disainer: Arman Auzhanov

Klient: Eurasia Elite

Auhind Hõbeauhind A' Design Award kategoorias Pakend

29,600

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #163103

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Luna Alpina Pakend

Kasahstani disainer Arman Auzhanov lõi tervikliku premium vodkaprojekti. Ta kasutas Kuu ja kosmose kujutisi selge semantilise koodina, mis põhineb kaasaegsetel tehnoloogiamaterjalidel. Positsiooneerimine tugineb kahele müügieelisele: emotsionaalne (vodkat toodetakse vastavalt Kuu faasidele) ja ratsionaalne (see puhastatakse kuukivi filtreerimise abil). Isikupärase kujuga pudelil on süvendpressing kuukraatrite kujul. Etiketi jaoks kasutas ta materjali mikrokristallidega, luues tähistaeva dünaamilise kujutise, ning Fresneli läätse Kuu kujutise jaoks. Futuristlik kingituspakend viimistleb tervikpilti.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Luna Alpina Pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Luna Alpina Pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Luna Alpina Pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Mõõtmed ja pakend: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Sildid: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Tootmistehnoloogia: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Disainiülesanne: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Uurimistöö: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspiratsioon: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Projekti kestus: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Tööprotsess: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patendid: Copyrights belong to Arman Auzhanov, 2021-2024