Disainilahendus Xiao Liu 30th Anniversary Kingikarp, autor Ziqiong Li

Disainilahendus Xiao Liu 30th Anniversary Kingikarp, mille autor on Ziqiong Li, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Xiao Liu 30th Anniversary Kingikarp

disainer: Ziqiong Li

Klient: ONE DESIGN Brand Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Xiao Liu 30th Anniversary Kingikarp

See algatus on loodud ettevõttele, millel on üle kolmekümne füüsilise müügipunkti Xi'ani linnapiirkonnas. Pakendidisain on õrnalt põimunud tarbija kogemusega. See ühendab kunstipäraselt aja temaatilise elemendi, tähistamaks ettevõtte ja selle klientide ühist ajalist teekonda, väljendades ettevõtte põhiväärtusi ja edu. Lisaks hõlmab see tarbijaskonnast esile kutsutud emotsionaalset resonantsi. Las aeg ei närbugu; olgu meie side igavene!

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Xiao Liu 30th Anniversary Kingikarp on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Xiao Liu 30th Anniversary Kingikarp peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Xiao Liu 30th Anniversary Kingikarp on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Mõõtmed ja pakend: 440mmx240mmx130mm
Sildid: 30th anniversary, gift-box design, years, company
Tootmistehnoloogia: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Uurimistöö: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Inspiratsioon: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Projekti kestus: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Tööprotsess: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Meeskonnaliikmed: Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.