Disainilahendus Graceful Ode Alkoholipakend, autor Chengdu Stone Design Co., Ltd

Disainilahendus Graceful Ode Alkoholipakend, mille autor on Chengdu Stone Design Co., Ltd, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Graceful Ode Alkoholipakend

disainer: Chengdu Stone Design Co., Ltd

Klient: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Graceful Ode Alkoholipakend

Graceful Ode on Hiina luulest ja kalligraafiast inspireeritud alkoholipakendite seeria. Kolm teemat on nimetatud feng'i, ya ja song'i järgi, mis on Hiina luule kolm liigitust. Iga pudel kannab oma hiina kirjamärki kolmemõõtmelisel kujul, mida täiendavad horisontaalsed tekstuurid, mis meenutavad kalligraafiat riisipaberil ja lisavad kombatavat sügavust. Kork on kujundatud lainjate küngaste järgi, mille tipus on sakid. Värv määrab iga teema tonaalsuse: gradientne türkiisroheline, soe beež ja tumekollane. Seeria sobib perekondlikeks kokkusaamisteks, äribankettideks ja pidulikeks tähistamisteks.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Graceful Ode Alkoholipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Graceful Ode Alkoholipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Graceful Ode Alkoholipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Mõõtmed ja pakend: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Sildid: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Tootmistehnoloogia: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Disainiülesanne: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Uurimistöö: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspiratsioon: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Projekti kestus: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Tööprotsess: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Meeskonnaliikmed: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou