Disainilahendus Vegetable Box Pakend, autor Kikumi Yoshida

Disainilahendus Vegetable Box Pakend, mille autor on Kikumi Yoshida, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2025

Vegetable Box Pakend

disainer: Kikumi Yoshida

Klient: Hagata Farm

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #164661

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Vegetable Box Pakend

Disain kujutab köögivilju ümber pinnasest sündinud kunstina, kaasates meeli nende välimuse ja aroomi kaudu. Päikesest inspireeritud motiiv peegeldab porgandi ristlõiget, sümboliseerides andja ja vastuvõtja vahelist sidet. See disain esitleb tuttavaid köögivilju uudsel ja looval viisil. Etiketid on valmistatud materjalidest, mis säilitavad pakendi terviklikkuse, võimaldades taaskasutust pärast kinkimist. See läbimõeldud lähenemine suurendab köögiviljade tajutavat väärtust, muutes need kingitustena sisukamaks ning süvendades kogemust nii andjale kui ka vastuvõtjale.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Vegetable Box Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Vegetable Box Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Vegetable Box Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Mõõtmed ja pakend: 300 mm (w) x 235 mm (d) x 70 mm (h)
Sildid: gift, package design, farmer, vegetable, foil stamping
Tootmistehnoloogia: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Disainiülesanne: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Uurimistöö: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Inspiratsioon: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Projekti kestus: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Tööprotsess: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Piltide autorid: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.