Disainilahendus Joy To Go Pakend, autor Du Qingyu and Zhang Jun

Disainilahendus Joy To Go Pakend, mille autor on Du Qingyu and Zhang Jun, on kõrgelt hinnatud 2025 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2025

Joy To Go Pakend

disainer: Du Qingyu and Zhang Jun

Klient: Joy Studio

Auhind Rauaauhind A' Design Award kategoorias Pakend

11,920

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #165104

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Joy To Go Pakend

Joy To Go kiirtoidu kohaletoimetamise pakend ühendab armsa väikese karakteri Joy toiduga, luues pakendisüsteemi läbivalt tervikliku disaini. Need mängulised elemendid on loodud mitte ainult lõbu pärast, vaid viitavad ka pakendi avamise mehhanismile. Näiteks on hamburgeri pakendil kujutatud tegelast, kelle peas on hamburger. Hamburgeri koostisosad muutuvad järk-järgult nähtavaks alles siis, kui kasutajad kaane avavad. Lisaks on pakend taaskasutatav, kuna mustreid saab ära rebida ja neist järjehoidjaid teha, mis aitab edendada keskonnateadlikkust.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Joy To Go Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Joy To Go Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Joy To Go Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Mõõtmed ja pakend: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Sildid: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Tootmistehnoloogia: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Disainiülesanne: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Uurimistöö: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inspiratsioon: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Projekti kestus: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Tööprotsess: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Meeskonnaliikmed: Du Qingyu
Zhang Jun
Piltide autorid: Du Qingyu