Disainilahendus Foogo Pakendidisain, autor Jiwon Jung

Disainilahendus Foogo Pakendidisain, mille autor on Jiwon Jung, on kõrgelt hinnatud 2025 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2025

Foogo Pakendidisain

disainer: Jiwon Jung

Klient: Hongik University

Auhind Rauaauhind A' Design Award kategoorias Pakend

13,247

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #167596

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Foogo Pakendidisain

Foogo on Korea toiduveokitest inspireeritud pakendikonseptsioon, mis rõhutab originaalsust, mobiilsust ja kasutajasõbralikku disaini. Miniatuursena toiduveoki kujul valmistatud pakend erineb tavalisest kastpakendist, peegeldades Korea tänavatoidu vaimu. Erinevaid veokitüüpe—haagissuvilaid, kaubikuid ja haagiseid—hõlmates tabab see Korea hingetoidu dünaamilise võlu. Eemaldatav käepide lisab kaasaskantavust ja kasutusmugavust. Traditsioonilisi elemente kaasaegse esitlusega ühendades pakub Foogo kaasahaaravat visuaalset elamust ning toimib kultuurilise sillana, jagades Korea toidu lugu ja emotsiooni.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Foogo Pakendidisain on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Foogo Pakendidisain peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Foogo Pakendidisain on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Mõõtmed ja pakend: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Sildid: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Tootmistehnoloogia: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Disainiülesanne: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Uurimistöö: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspiratsioon: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Projekti kestus: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Tööprotsess: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patendid: This work is all original images not copyrighted.
Meeskonnaliikmed: Design Director : Jiwon Jung
Piltide autorid: This work is all original images not copyrighted.