Disainilahendus Diageo Travel Retail Jaemüügi Sisekujundus, autor L'Atelier Five Ltd.

Disainilahendus Diageo Travel Retail Jaemüügi Sisekujundus, mille autor on L'Atelier Five Ltd., on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

PronksInterjöör· 2025

Diageo Travel Retail Jaemüügi Sisekujundus

disainer: L'Atelier Five Ltd.

Klient: L'Atelier Five Ltd

Auhind Pronksauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Diageo Travel Retail Jaemüügi Sisekujundus

Diageo Travel Retail on pood-poes sisekujundus, mis on loodud Souli Incheoni rahvusvahelise lennujaama luksusterminali jaoks. Pood hõlmab 40,12 ruutmeetrit ja selle seinad on 2,7 meetrit kõrged. Termovormitud Corian-materjalist skulpturaalsed seinad kaarduvad ruumis pehmelt, järgides ideed vedelikust, mis vormib kivi. Perforeeritud metall, tellimuse järgi valmistatud eksponeerimisüksused ja kohandatud mööbel täiendavad siseruumi. Kaarjas planeering juhib külastajaid mööda marsruuti, mis esitleb mitmeid viskibrände ühtses ja rahulikus keskkonnas.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Diageo Travel Retail Jaemüügi Sisekujundus on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Diageo Travel Retail Jaemüügi Sisekujundus peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Diageo Travel Retail Jaemüügi Sisekujundus rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Mõõtmed ja pakend: 40.12 meter square
2.7M tall walls
Sildid: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Tootmistehnoloogia: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Disainiülesanne: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Uurimistöö: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspiratsioon: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Projekti kestus: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Tööprotsess: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patendid: Diageo Scotland Ltd
Meeskonnaliikmed: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Piltide autorid: L’Atelier Five Ltd. and Diageo Scotland Ltd.