Disainilahendus Coffee Wave Kohvikott, autor ABC Design Communication

Disainilahendus Coffee Wave Kohvikott, mille autor on ABC Design Communication, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2025

Coffee Wave Kohvikott

disainer: ABC Design Communication

Klient: Kyma Coffee Grinder’s

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #168188

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Coffee Wave Kohvikott

Coffee Wave filterkohvi pakend esitleb disaini, mis köidab pilku, eriti noorema publiku seas. Sürrealistliku esteetika mõjul ühendab see must-valgeid elemente julgete värviblokkide tehnikatega, luues eripärase visuaalse kompositsiooni. Kontrasti ja elavate detailide kombinatsioon annab pakendile dünaamilise tunde, muutes selle visuaalselt köitvamaks. See disainilahendus püüab luua ühendust tarbijatega, kutsudes neid avastama brändi ja selle identiteeti.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Coffee Wave Kohvikott on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Coffee Wave Kohvikott peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Coffee Wave Kohvikott rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Mõõtmed ja pakend: Width 98mm x Depth 60mm x Height 180mm
Sildid: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Tootmistehnoloogia: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Disainiülesanne: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Uurimistöö: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiratsioon: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Projekti kestus: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Tööprotsess: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Meeskonnaliikmed: Kornilios Nikolaidis, Andromachi Kakava