Disainilahendus Moutai Shengyue Flying Fairy Alkoholipakend, mille autor on Ying Song Brand Design Shenzhen Co, Ltd, on kõrgelt hinnatud 2025 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2025

Moutai Shengyue Flying Fairy Alkoholipakend

disainer: Ying Song Brand Design Shenzhen Co, Ltd

Klient: Kweichow Moutai Co.,Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Disain

Teosest Moutai Shengyue Flying Fairy Alkoholipakend

Moutai Shengyue Flying Fairy on Hiina baijiu-viina pakendidisain. Kujundus ammutab inspiratsiooni Dunhuangi seinamaalingutel kujutatud lendavatest haldjatest, eelkõige Mogao koobaste koopas 401 kujutatud muusikajumalast, keda on näidatud graatsilise poosiga sheng-pilli hoidmas. Põhivärviks on karmiinpunane loor, traditsiooniline Hiina värv, ning metallist pudelikorgi muster on valmistatud traditsioonilise emailitehnikaga. Karp avaneb paremalt küljelt ja selle sees on kahekihiline pilvemustriga struktuur. Komplekti mõõtmed on 140 korda 105 korda 280 millimeetrit ning selles on kasutatud paberit, keraamikat ja metalli.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Moutai Shengyue Flying Fairy Alkoholipakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Moutai Shengyue Flying Fairy Alkoholipakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Moutai Shengyue Flying Fairy Alkoholipakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Mõõtmed ja pakend: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Sildid: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Tootmistehnoloogia: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Disainiülesanne: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Uurimistöö: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiratsioon: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Projekti kestus: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Tööprotsess: The box is opened from the right side, and the bottle is opened from the top metal cap
Meeskonnaliikmed: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Piltide autorid: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024