Disainilahendus Thorn Metamorphosis Tooteanimatsioon, autor Qzens Furniture Art Design

Disainilahendus Thorn Metamorphosis Tooteanimatsioon, mille autor on Qzens Furniture Art Design, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Filmi, video ja animatsiooni disain.

HõbeFilm· 2025

Thorn Metamorphosis Tooteanimatsioon

disainer: Qzens Furniture Art Design

Klient: QZENS Furniture - Art - Design

Auhind Hõbeauhind A' Design Award kategoorias Film

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Värvid

Disain

Teosest Thorn Metamorphosis Tooteanimatsioon

Thorn Lighting muudab looduse teravaima vormi, okka, kaasaegseks disainiobjektiks, mis kehastab kõva ja pehme, valguse ja varju tasakaalu. Looduse metamorfoosist inspireerituna sümboliseerib see valgustus jõudu, vastupidavust ja vaimset kasvu raskuste kaudu. Disain ühendab toored, orgaanilised servad tööstuslike joontega, peegeldades väljakutsetes leitavat ilu ja lootust. Kinemaatiline kogemus loodi kasutades Houdinit, Redshifti ja arenenud simulatsioonitehnikaid, et visuaalselt esitada seda transformatsiooni, ühendades looduse metsiku vaimu kaasaegse esteetikaga.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Thorn Metamorphosis Tooteanimatsioon on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Thorn Metamorphosis Tooteanimatsioon peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Thorn Metamorphosis Tooteanimatsioon on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Mõõtmed ja pakend: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Sildid: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Tootmistehnoloogia: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Disainiülesanne: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Uurimistöö: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiratsioon: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Projekti kestus: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Tööprotsess: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Meeskonnaliikmed: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Piltide autorid: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN