Disainilahendus Kweichow Moutai Kangete alkohoolsete jookide pakend, autor Yi Huang and Pei Luo

Disainilahendus Kweichow Moutai Kangete alkohoolsete jookide pakend, mille autor on Yi Huang and Pei Luo, on kõrgelt hinnatud 2025 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2025

Kweichow Moutai Kangete alkohoolsete jookide pakend

disainer: Yi Huang and Pei Luo

Klient: Moutai Industrial Design Center

Auhind Kuldauhind A' Design Award kategoorias Pakend

182,591

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #170755

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Kweichow Moutai Kangete alkohoolsete jookide pakend

Kweichow Moutai on Jaapanis müüdava Hiina kange alkohoolse joogi pakendidisain. Pudeli kuju põhineb klassikalisel Moutai pudelil ning võtab üle Tangi dünastia ajal alguse saanud Ru ahju portselani värvid ja iseloomu. Pakendil olev kalligraafia pärineb Jaapani poeedi prints Nagaya luuletusest, mis on kirjutatud Tangi dünastia ajal. Sama fraas ilmus Jaapanist Wuhani saadetud abisaadetistel, meenutades kahe riigi pikaajalist kultuurivahetust. Pakendi mõõtmed on 77 korda 77 korda 173 millimeetrit. Disain toimib kultuurivahetuse vahendina.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Kweichow Moutai Kangete alkohoolsete jookide pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Kweichow Moutai Kangete alkohoolsete jookide pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Kweichow Moutai Kangete alkohoolsete jookide pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Mõõtmed ja pakend: 77x77x173mm
Sildid: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Tootmistehnoloogia: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Disainiülesanne: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Uurimistöö: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiratsioon: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Projekti kestus: Renhuai city 24 July 2023 - 7 August 2023
Tööprotsess: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Meeskonnaliikmed: Design Director [Yi Huang]
Creative Director [Pei Luo]
Piltide autorid: Moutai Industrial Design Center