Disainilahendus Cny Design For The Year Of The Snake Piimapakend, autor Mengniu Gaoke Fresh Dairy Products

Disainilahendus Cny Design For The Year Of The Snake Piimapakend, mille autor on Mengniu Gaoke Fresh Dairy Products, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Cny Design For The Year Of The Snake Piimapakend

disainer: Mengniu Gaoke Fresh Dairy Products

Klient: Mengniu Gaoke Fresh Dairy Products

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Disain

Teosest Cny Design For The Year Of The Snake Piimapakend

Cny Design For The Year Of The Snake on limiteeritud väljaandes piimapakendi etikett, mis on loodud Hiina maoaasta puhul. Etikett on valmistatud kahekihilisest läbipaistvast BOPP-materjalist. Pealmisel kihil on kujutatud geomeetriline maomuster, mis sümboliseerib õnne. Punane kolmnurkne nurk kõrgendatud servaga võimaldab pealmise kihi lahti koorida, paljastades peidetud õnnistused teemadel nagu armastus, rikkus, karjäär ja eksamid. Koorimine muudab värske piima joomise väikeseks rituaaliks. Lokaalne kuumfooliotrükk lisab kujundusele visuaalset sügavust.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Cny Design For The Year Of The Snake Piimapakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Cny Design For The Year Of The Snake Piimapakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Cny Design For The Year Of The Snake Piimapakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Mõõtmed ja pakend: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Sildid: Year of the snake, Zodiac, Milk, Packaging,Good luck
Tootmistehnoloogia: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Disainiülesanne: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Uurimistöö: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspiratsioon: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Projekti kestus: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Tööprotsess: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Meeskonnaliikmed: Design Director: Li Huang
Designer:Shen Jia Ting
Piltide autorid: Mengniu Gaoke Fresh Dairy Products