Disainilahendus Lidu 1308 Alkohoolse joogi pakend, autor Junjian Wan

Disainilahendus Lidu 1308 Alkohoolse joogi pakend, mille autor on Junjian Wan, on kõrgelt hinnatud 2026 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2026

Lidu 1308 Alkohoolse joogi pakend

disainer: Junjian Wan

Klient: Jiangxi Zengpintang Cultural Creativity Co.， Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Lidu 1308 Alkohoolse joogi pakend

Lidu 1308 on Hiina kange alkohoolse joogi pakendidisain. Disain ühendab Jingdezheni portselanikäsitöö ja Lidu pruulimistraditsiooni. Keraamiline pudel mahutab 500 ml ning kannab Yuani dünastia sini-valgeid draakonimotiive glasuurialuse maalinguga ja sisseehitatud kuldse pitseriga. Metallisulamist kork on graveeritud liikuvate trükitüüpide trükikunstist inspireeritud kirjamärkidega. Väliskarp on valmistatud jäigast papist, mis on kaetud siidise tekstuuriga materjaliga ning kaunistatud sinises reljeefis kaksikdraakonite ja kuldtrükiga. Pöörlev avamiskonstruktsioon toob pudeli eksponeerimiseks nähtavale.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Lidu 1308 Alkohoolse joogi pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Lidu 1308 Alkohoolse joogi pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Lidu 1308 Alkohoolse joogi pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
Mõõtmed ja pakend: Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
Sildid: Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
Tootmistehnoloogia: The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
Disainiülesanne: The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
Uurimistöö: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspiratsioon: Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.
Projekti kestus: The project was initiated and completed in Nanchang in January 2024.
Tööprotsess: The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.