Disainilahendus Dukang Mellow Alkoholipakend, autor Wei Li

Disainilahendus Dukang Mellow Alkoholipakend, mille autor on Wei Li, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Dukang Mellow Alkoholipakend

disainer: Wei Li

Klient: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Dukang Mellow Alkoholipakend

Dukang Mellow on pudeli- ja pakendidisain baijiu jaoks, mis on Hiina destilleeritud kange alkohol. Disain on suunatud inimestele, kes joovad üksinda, ning püüab pakkuda nii emotsionaalset lohutust kui ka värskendust. Pudeli korpus on sale ja voolujooneline, viidates pöörleva planeedi trajektoorile. Ümar ja raskusega tagurpidi põhi lisab stabiilsust ja vähendab ümberkukkumise riski ning on kombineeritud metallkorgiga. Pudel on valmistatud suure ringlussevõetud klaasi osakaaluga ning klaasi saab piiramatult uuesti ringlusse võtta. Välispakendil on kasutatud metsasertifikaadiga paberit.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Dukang Mellow Alkoholipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Dukang Mellow Alkoholipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Dukang Mellow Alkoholipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Mõõtmed ja pakend: Width 96mm x Depth 96.17mm x Height 115.95mm
Sildid: Self pleasing, Spinning planet, Emotional comfort
Tootmistehnoloogia: Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Disainiülesanne: Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Uurimistöö: This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Inspiratsioon: Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Projekti kestus: 2025-07-01
Tööprotsess: The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Meeskonnaliikmed: Liu Xinhui , Dong Jinghong , Li Wei