Disainilahendus The Kaobei Primaarfunktsioon: Kultuuri edendamise tass, autor Yen Chang Chen

Disainilahendus The Kaobei Primaarfunktsioon: Kultuuri edendamise tass, mille autor on Yen Chang Chen, on kõrgelt hinnatud 2026 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

KuldReklaam· 2026

The Kaobei Primaarfunktsioon: Kultuuri edendamise tass

disainer: Yen Chang Chen

Klient: Yuan Ze University

Auhind Kuldauhind A' Design Award kategoorias Reklaam

46,801

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #178404

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest The Kaobei Primaarfunktsioon: Kultuuri edendamise tass

Raamatu tekst: Kultuuri edendamise tass loodi selleks, et muuta kaasaegse Taiwani popkultuuri eristuv element käegakatsutavaks kultuuriliseks esemeks. Laialdaselt tuntud internetifenomenist inspireeritud projekt, mis ühendab huumorit, satiiri ja ühiskonnakommentaari, uurib, kuidas kõnekeelt saab tõlkida tootedisaini. Ühendades digitaalse kultuuri ja füüsilise kogemuse, säilitab disain kultuurimälu, ergutab avalikkuse kaasatust ning pakub kättesaadava viisi mõtiskleda kohaliku identiteedi ja kollektiivse eneseväljenduse üle.

Tunnustus

Auhinnast Kuldauhind A' Design Award

The Kaobei Primaarfunktsioon: Kultuuri edendamise tass on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. The Kaobei Primaarfunktsioon: Kultuuri edendamise tass peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Kaobei Primaarfunktsioon: Kultuuri edendamise tass tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Mõõtmed ja pakend: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Sildid: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Tootmistehnoloogia: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Disainiülesanne: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Uurimistöö: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
Inspiratsioon: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Projekti kestus: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
Tööprotsess: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.