Disainilahendus House of Bohem Primaarne funktsioon: Rannaklubi, autor Muge Alanay Gucuoglu

Disainilahendus House of Bohem Primaarne funktsioon: Rannaklubi, mille autor on Muge Alanay Gucuoglu, on kõrgelt hinnatud 2026 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

HõbeInterjöör· 2026

House of Bohem Primaarne funktsioon: Rannaklubi

disainer: Muge Alanay Gucuoglu

Klient: Nom Architecture

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Teosest House of Bohem Primaarne funktsioon: Rannaklubi

Raamatu tekst: House of Bohem Beach Club on rannaäärne külalislahkuse projekt, mis asub Alanyas Cleopatra rannal. Terviklikult A-st Z-ni kavandatud projekt, alates arhitektuurist ja sisekujundusest kuni brändingu, mööbli, valgustuse, menüü, vormiriiete ja välise elutunnetuseni, loob ühtse ja sidusa identiteedi. Boheemlaslikust filosoofiast ja Vahemere rannikuelust inspireerituna kutsub see olema kohalolev looduslike materjalide, käsitööliste detailide ja lõõgastunud ruumivoolu kaudu. Tulemuseks on aeglase glamuuri atmosfäär, mida iseloomustavad rannaäärne mugavus, pingutuseta elegants ning loomulik päeva-öö rütm.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

House of Bohem Primaarne funktsioon: Rannaklubi on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. House of Bohem Primaarne funktsioon: Rannaklubi peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. House of Bohem Primaarne funktsioon: Rannaklubi on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: House of Bohem is a beachfront hospitality destination located along the Alanya Cleopatra Beach, designed with a bistro, beach lounge, fine dinning and event party venue. Inspired by bohemian cultures and nomadic philosophy, project orchestrates a fluid, all day narrative, seamlessly transitioning from the relaxed informality of a beach lounge to the refined elegance of a fine-dining venue, and into the dynamic energy of evening events and celebrations, all within a unified spatial identity.
Mõõtmed ja pakend: House of Bohem Beach Club Restaurant Bar spans 2,000 sqm, comprising 429 sqm indoor, 500 sqm semi open, and 1,000 sqm beachfront areas. With 50 dining tables, 30 bar seats, and 100 sunbeds, it hosts up to 300 guests. Establishing a strong sense of place along Cleopatra Beach, it operates as more than a restaurant a fluid, all-day destination conceived as a transformative stage for bistro, bar, fine dining, and events.
Sildid: interior design, beach lounge design, beach club, hospitality design
Tootmistehnoloogia: Designed across 2,000 sqm of open, semi open, and enclosed spaces, the venue accommodates 300 guests with 50 dining tables, a 30 seat bar, and 100 sun loungers. Flexible shading areas are offering alternative corners to the guests, while the bar anchors social interaction. As day turns to night, lighting transforms the atmosphere. Rather than a single focal point, the project creates a layered experience, enriched by murals that express its bohemian spirit.
Disainiülesanne: The primary challenge was orchestrating a large-scale venue composed of enclosed, semi-open and open zones, accommodating distinct modes within a unified identity without spatial conflict. All day bistro, fine dining, beach lounge and event settings are designed as a living stage which adapts to the rhythm of its guests. Rather than a single focal point, the project creates a layered experience offering different areas. Harsh coastal conditions such as salt, humidity, wind and heavy use demanded durable detailing and material precision, while the project aimed to establish a strong architectural presence along the shoreline.
Uurimistöö: Prior to the project, coastal building typologies were examined through multi-layered analysis. Climate data, salt exposure, wind, solar orientation and coastal morphology informed durability-driven design decisions. Materials were selected through comparative life cycle assessment. Guest and service circulation were tested via schematic scenarios. Investment and operational costs were evaluated through cost performance analysis.
Inspiratsioon: The conceptual departure point for House of Bohem was to merge the free-spirited, tactile essence of bohemian living with the dolce vita of the Mediterranean, establishing a spatial narrative rooted in the nomadic philosophy of slowing down and being present. Guided by the nomadic principles of lightness, portability, layering, craftsmanship and harmony with nature, the project was conceived not as a static décor scheme, but as a living stage which adapts to the rhythm of its guests.
Projekti kestus: The project started in February 2023 and finished in May 2023 in Alanya, Turkey.
Tööprotsess: House of Bohem establishes a strong sense of place along the Cleopatra shoreline, operating as a vibrant, all-day destination rather than solely a restaurant. Its open layout invites the beach inward, setting a new aesthetic benchmark for the coast. A large-scale mural transforms the front into a public visual landmark. Reframing bohemian living as lived experience, the project fosters slower rhythms, tactile engagement, and meaningful social interaction.
Piltide autorid: All photos Engin Aydeniz.
All rights Nom Architecture.