Disainilahendus Tao Hua Ji Kinkekarbi pakend, autor Zhou Jingkuan

Disainilahendus Tao Hua Ji Kinkekarbi pakend, mille autor on Zhou Jingkuan, on kõrgelt hinnatud 2026 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2026

Tao Hua Ji Kinkekarbi pakend

disainer: Zhou Jingkuan

Klient: Dong'e E Jiao

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Tao Hua Ji Kinkekarbi pakend

Tao Hua Ji on kinkekarbi pakendidisain suupistele, mis aitab toita nahka ja on suunatud naistele. Peamise visuaalse elemendina toimib kolmemõõtmeline õitsev roosa virsikuõis, mis peegeldab brändi nime ja brändi visuaalseid elemente. Kuldamine ja reljeeftrükk annavad kroonlehtedele kihilise tekstuuri, mis jääb rahvarohketel poeriiulitel nähtavaks ka eemalt. Käepide võimaldab mugavat kandmist, mistõttu sobib karp hästi kinkimiseks. Karbi sees on läbipaistev PET-kiht, millele on trükitud mustrid ja toote peamised omadused.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Tao Hua Ji Kinkekarbi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Tao Hua Ji Kinkekarbi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tao Hua Ji Kinkekarbi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Mõõtmed ja pakend: 430*100*255mm
Sildid: TAO HUA JI
Tootmistehnoloogia: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Disainiülesanne: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Uurimistöö: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspiratsioon: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Projekti kestus: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Tööprotsess: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patendid: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Meeskonnaliikmed: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Piltide autorid: Zhou Jingkuan（Creator）