Disainilahendus Royal Enclosure 1619 Pakendidisain, autor Zhou Jingkuan

Disainilahendus Royal Enclosure 1619 Pakendidisain, mille autor on Zhou Jingkuan, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Royal Enclosure 1619 Pakendidisain

disainer: Zhou Jingkuan

Klient: Royal Enclosure 1619

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Disain

Teosest Royal Enclosure 1619 Pakendidisain

Royal Enclosure 1619 on puidust kinkekarp, mis on loodud hirvesarvelõikude jaoks, mis on traditsiooniline Hiina toniseeriv vahend. Kaanel asub metallist draakonipitser, mis toimib võtmena. Magnetiline draakonipea tuleb üles tõsta, enne kui puidust karpi saab vasakule ja paremale avada. Draakonipea alusele on graveeritud brändi logo ning seda saab kasutada templina. Kuninglikud motiivid on esitatud kaasaegse graafilise disaini kaudu ja meenutavad Qingi dünastia keiserlikku jahimaad. Avamisjärjestus annab pakendile rituaalse tunnetuse.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Royal Enclosure 1619 Pakendidisain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Royal Enclosure 1619 Pakendidisain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Royal Enclosure 1619 Pakendidisain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
Mõõtmed ja pakend: 238*215*150mm
Sildid: Royal Enclosure 1619
Tootmistehnoloogia: The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
Disainiülesanne: The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
Uurimistöö: The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
Inspiratsioon: Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have.
Projekti kestus: This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
Tööprotsess: This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
Patendid: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Meeskonnaliikmed: Designer: Zhou Jingkuan
Piltide autorid: Zhou Jingkuan(Creator)