Disainilahendus Eau De Lamour Esmane funktsioon: Pakendidisain, mille autor on Ebru Sile Goksel, on kõrgelt hinnatud 2026 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.
HõbePakend· 2026
Eau De Lamour Esmane funktsioon: Pakendidisain
disainer: Ebru Sile Goksel
Auhind Hõbeauhind A' Design Award kategoorias Pakend
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Teosest Eau De Lamour Esmane funktsioon: Pakendidisain
Raamatu tekst: Eau de LAmour on vaikne ese, taimede vormitud botaaniline armastuskiri. Lõhn ja selle pakend ei püüa muljet avaldada, vaid kuuluda. Valmistatud üksnes orgaanilistest eeterlikest õlidest ja vaba sünteetilistest lisaainetest, peegeldub koostise puhtus disaini vaoshoituses. Inspireerituna apteegirituaalidest ja botaanilistest traditsioonidest loovad pehmed pinnad, soojad toonid ja peened detailid rahuliku, sihipärase luksuseväljenduse, mis on juurdunud aususes ja lähedasuses loodusega.
Tunnustus
Auhinnast Hõbeauhind A' Design Award
Eau De Lamour Esmane funktsioon: Pakendidisain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Eau De Lamour Esmane funktsioon: Pakendidisain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Eau De Lamour Esmane funktsioon: Pakendidisain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- Eau de LAmour embodies quiet luxury through material depth, tactile refinement, and cultural memory. Rejecting high gloss spectacle, the packaging positions fragrance as ritual and knowledge. Restrained foil detailing and minimal embossing details on FSC certified uncoated stock create an intimate sensory experience. The design aligns formulation, narrative, and production ethics into one coherent, emotionally resonant object.
- Mõõtmed ja pakend
- Width 100 mm x Depth 50 mm x Height 150 mm. The box is produced from high density board with a custom die cut insert to secure the glass bottle. Exterior surfaces are wrapped in FSC certified uncoated paper, finished with hot foil stamping and blind embossing. The label is printed using offset technology to ensure precision and tonal consistency while preserving a tactile matte surface.
- Sildid
- Packaging design, Perfume packaging, Botanical Illustration, Aromatheraphy, Essential Oils, Minimalist Packaging, Apothecary packaging, Luxury perfume branding, Hot foil stamping, Gold foil, Embossed label design, Embossing, Minimalist luxury
- Tootmistehnoloogia
- The design was developed through a material led approach, aligning formulation purity with structural and graphic restraint. The label features hot foil stamping and micro embossing on uncoated, FSC certified stock to enhance tactility without lamination. Typography and ornament were vector-drafted from botanical studies and refined through iterative prototyping.
- Disainiülesanne
- The main challenge was balancing a romantic, vintage inspired aesthetic with the standards of contemporary luxury packaging. Historically influenced visuals had to feel authentic without appearing nostalgic or decorative for its own sake. Production constraints such as foil precision, embossing depth, and material sustainability required careful coordination with the printer. The obstacle was achieving tactile richness while preserving visual restraint and clarity.
- Uurimistöö
- The research was inspired by traditional apothecary packaging, botanical illustrations, and Art Nouveau book covers. The objective was to translate botanical purity into an authentic and emotionally resonant packaging language. The process involved reviewing archival references, studying decorative borders and typographic structures, and refining concepts through sketching and prototyping. The result is a poetic, vintage book cover composition with warm, romantic character, strengthening brand identity and elevating perceived value.
- Inspiratsioon
- The project was inspired by traditional botanical apothecaries and the quiet rituals of essential oil based perfumery. Research focused on old herbal manuscripts, natural dye palettes, and essential oil extraction practices. The motive was to translate purity and restraint into a contemporary luxury object, where material, typography, and ornament reflect the integrity of an entirely natural formulation.
- Projekti kestus
- The project commenced in November. The creative development phase lasted three weeks, followed by one week of finalization and preparation for print. The production process was undertaken by Focus Print Istanbul. Prototype production, test prints, sampling, and implementation required an additional three to four weeks. The overall process spanned approximately two months. The product was officially launched in January 2025.
- Tööprotsess
- The object is designed to be experienced slowly. Revealing the perfume nested in a warm, protective interior. The bottle sits securely yet can be lifted with ease. Light catches the gold details, inviting touch. Every interaction, from opening the box to holding the glass, reinforces calm, care, and intention, creating a more intimate and meaningful fragrance ritual.
- Meeskonnaliikmed
- Creative Direction & Design: Ebru Sile Goksel
- Piltide autorid
- Name of the Work: Eau De Lamour
Creative Direction and Packaging Design: Ebru Sile Goksel
Photography: Studio Born / Some visuals are AI powered.
Video: Homemade Aromaterapi
Print House: Focus Print
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