Disainilahendus Mountain River and Sage Baijiu kinkekomplekti pakend, autor Yao Wu

Disainilahendus Mountain River and Sage Baijiu kinkekomplekti pakend, mille autor on Yao Wu, on kõrgelt hinnatud 2026 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2026

Mountain River and Sage Baijiu kinkekomplekti pakend

disainer: Yao Wu

Klient: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Mountain River and Sage Baijiu kinkekomplekti pakend

Mountain River and Sage on kinkekomplekti pakendidisain baijiu jaoks, mis on Hiina destilleeritud kange alkohol. Välimine ümbris on valmistatud matist valgest kunstpaberist, mida kaunistab minimalistlik pronksfooliumiga pressitud muster. Sees avaneb raamatu kombel koodeksistiilis karp, mis on valmistatud tammespooniga kaetud tehispuidust. Sisemine kaas avaneb panoraamillustratsiooniks Taishani mäest ja Kollasest jõest, mis on trükitud tekstuursele paberile ning raamib kolme pudelit ja sertifikaati. Disain ammutab inspiratsiooni Shandongi provintsi kultuurigeograafiast. Minimalistlik ja moodne lähenemine asendab alkoholipakendites levinud retrostiili.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Mountain River and Sage Baijiu kinkekomplekti pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Mountain River and Sage Baijiu kinkekomplekti pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mountain River and Sage Baijiu kinkekomplekti pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Mõõtmed ja pakend: Length 300mm x Width 240mm x Height 190mm
Sildid: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Tootmistehnoloogia: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Disainiülesanne: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Uurimistöö: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiratsioon: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Projekti kestus: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Tööprotsess: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patendid: /
Meeskonnaliikmed: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Piltide autorid: /