Disainilahendus Twiggle Põhifunktsioon: Taimetee pakend, autor Dheeraj Bangur

Disainilahendus Twiggle Põhifunktsioon: Taimetee pakend, mille autor on Dheeraj Bangur, on kõrgelt hinnatud 2026 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2026

Twiggle Põhifunktsioon: Taimetee pakend

disainer: Dheeraj Bangur

Klient: Brandsthan

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Twiggle Põhifunktsioon: Taimetee pakend

Raamatu tekst: Twiggle'i teepakend on ühtne visuaalne süsteem, mis on loodud nelja taimetõmmise jaoks: hibisk, kummel, sidrunhein ja piparmünt. Iga variant eristub eraldi värvipaleti ja üksikasjaliku botaanilise illustratsiooniga, võimaldades toodet selgelt ära tunda. Julge tüpograafia parandab loetavust, samas kui struktureeritud paigutus korraldab teavet tõhusalt. Tasakaalustatud kompositsioon loob tugeva riiulikohaloleku ja visuaalse järjepidevuse kogu tootesarjas, andes tulemuseks elava, kuid organiseeritud pakendilahenduse, mis suurendab äratundmist ja eristumist.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Twiggle Põhifunktsioon: Taimetee pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Twiggle Põhifunktsioon: Taimetee pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Twiggle Põhifunktsioon: Taimetee pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
Mõõtmed ja pakend: Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
Sildid: Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
Tootmistehnoloogia: Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
Disainiülesanne: The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
Uurimistöö: Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
Inspiratsioon: The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
Projekti kestus: The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Tööprotsess: Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.