Disainilahendus Happy Ginger Ale Primaarne funktsioon: Jookide pakendamine, autor Wen Liu and Jiayi Sun

Disainilahendus Happy Ginger Ale Primaarne funktsioon: Jookide pakendamine, mille autor on Wen Liu and Jiayi Sun, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Happy Ginger Ale Primaarne funktsioon: Jookide pakendamine

disainer: Wen Liu and Jiayi Sun

Klient: Shenzhen Oracle Creative Design Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Teosest Happy Ginger Ale Primaarne funktsioon: Jookide pakendamine

Happy Ginger Ale on pakendidisain ingverijoogile, mida müüakse alumiiniumpurkides. Iga purk on 115 millimeetrit pikk, 66 millimeetrit lai ja 66 millimeetrit kõrge. Peamiseks visuaaliks on käsitsi joonistatud illustratsioon neljast tegelasest nimega Ginger Man, Ginger Lady, Ginger Grandma ja Ginger Kid. Neli kuju esindavad mehi, naisi, eakaid inimesi ja lapsi. Iga tegelane hoiab käes purki ja näitab rahulolevat ilmet. Lihtsa ja elava stiili eesmärk on luua emotsionaalne side ning kutsuda tarbijaid ingvermaitset proovima.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Happy Ginger Ale Primaarne funktsioon: Jookide pakendamine on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Happy Ginger Ale Primaarne funktsioon: Jookide pakendamine peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Happy Ginger Ale Primaarne funktsioon: Jookide pakendamine on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Mõõtmed ja pakend: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Sildid: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Tootmistehnoloogia: The design material is made of aluminum can.
Disainiülesanne: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Uurimistöö: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiratsioon: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Projekti kestus: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Tööprotsess: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Meeskonnaliikmed: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Piltide autorid: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018