Disainilahendus Beautiful Life Peamine funktsioon: Koipallide pakend, autor Pica Packaging Design Lab

Disainilahendus Beautiful Life Peamine funktsioon: Koipallide pakend, mille autor on Pica Packaging Design Lab, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2020

Beautiful Life Peamine funktsioon: Koipallide pakend

disainer: Pica Packaging Design Lab

Klient: Beijing Lvsan Chemistry Co.Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Teosest Beautiful Life Peamine funktsioon: Koipallide pakend

Raamatu tekst: Beautiful Life on Hiinas müüdavate koipallide pakendidisain. Koipallide pakendamine on rangelt reguleeritud, mistõttu enamik turul olevaid tooteid näevad sarnased välja. Beautiful Life kasutab kalligraafilist logo, virsikuõisi ja iidsest Hiina maalikunstist pärinevat kujutist. Avausakna kuju on nahkhiir, mis on traditsiooniline õnnistuse sümbol. Plekkpurk on trükitud kaheksas värvitoonis ning papist karp on nikerdatud ja kullatud. Plekkpurk hoiab lõhna sees ning seda saab säilitada ja korduvkasutada. Peidetud sisemine kaas muudab pakendi lastele raskesti avatavaks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Beautiful Life Peamine funktsioon: Koipallide pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Beautiful Life Peamine funktsioon: Koipallide pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Beautiful Life Peamine funktsioon: Koipallide pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Mõõtmed ja pakend: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Sildid: Packaging, China, Culture, Daily chemicals, Household, Mothball
Tootmistehnoloogia: 8-color tinplate printing
Carving on paper
Gilding over paper
Disainiülesanne: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Uurimistöö: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiratsioon: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Projekti kestus: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Tööprotsess: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Meeskonnaliikmed: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Piltide autorid: Shuwei Qi and Rijiang Wang, 2019.