Disainilahendus Flower to Flora Primaarne funktsioon: Teepakend, autor Wen Liu and Fang Li

Disainilahendus Flower to Flora Primaarne funktsioon: Teepakend, mille autor on Wen Liu and Fang Li, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Flower to Flora Primaarne funktsioon: Teepakend

disainer: Wen Liu and Fang Li

Klient: Shenzhen Oracle Creative Design Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #89703

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Flower to Flora Primaarne funktsioon: Teepakend

Flower to Flora on pakendidisain lilleteele Hiinast Yunnani provintsist Xishuangbannast. Illustratsioon ühendab paabulinnu, lehtse teepuu, kohalikud lilled ja tüdruku, kes elab vihmametsas. Stseen näitab harmoonilist suhet inimeste ja looduse vahel. Illustratsiooni värvid on võetud Xishuangbanna rahvarõivastelt. Väliskarp on valmistatud mustast eripaberist puu tekstuuriga ning viimistletud trüki ja pronksimisega. Karbi mõõtmed on 340 mm pikkust, 120 mm laiust ja 240 mm kõrgust.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Flower to Flora Primaarne funktsioon: Teepakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Flower to Flora Primaarne funktsioon: Teepakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Flower to Flora Primaarne funktsioon: Teepakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Mõõtmed ja pakend: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Sildid: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Tootmistehnoloogia: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Disainiülesanne: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Uurimistöö: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiratsioon: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Projekti kestus: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Tööprotsess: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Meeskonnaliikmed: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Piltide autorid: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018