Disainilahendus Nudus Suupisted, autor Angela Spindler

Disainilahendus Nudus Suupisted, mille autor on Angela Spindler, on kõrgelt hinnatud 2020 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2020

Nudus Suupisted

disainer: Angela Spindler

Klient: Depot Creative

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Nudus Suupisted

Alustava ettevõtte pakend näitab neid tervislikke puu- ja juurviljakrõpse paljalt palja headuse filosoofiat ja mängulist huumorit. Nende erinevus seisneb selles, et need on valmistatud puu- ja juurviljaviiludest, õhu käes kuivatatud, ilma midagi lisatud – sellest ka 'paljalt paljalt' kontseptsioon. Kuigi must on tervislike suupistete turul julge ja tavatu valik, valis agentuur selle, et näidata toote erksust ja anda sellele täiendavat riiulit. Fotol on jäädvustatud toode enne ja pärast õhu käes kuivatamist, illustreerides, et vili on nii hea, kui loodus seda ette näeb.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Nudus Suupisted on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Nudus Suupisted peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Nudus Suupisted tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Mõõtmed ja pakend: Size: 12.5cm wide by17cm high
Sildid: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Tootmistehnoloogia: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Disainiülesanne: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Uurimistöö: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiratsioon: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Projekti kestus: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Tööprotsess: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Meeskonnaliikmed: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Piltide autorid: Photography: Andy Lewis