Hsuan-Hui Lee diseinatzailearen Transformers the Skin Test House Pop Up Store

Hsuan-Hui Lee diseinatzailearen Transformers the Skin Test House Pop Up Store lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

BurdinaBarrualdea· 2021

Transformers the Skin Test House Pop Up Store

diseinatzailea: Hsuan-Hui Lee

Bezeroa: Birkin Creative Integrated Marketing Service Limited

Burdinazko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Transformers the Skin Test House Pop Up Store Diseinuari Buruz

Transformers the Skin Test House kosmetika-marka baterentzat diseinatutako pop up store bat da. Denda altzairuzko egitura duten edukiontziekin eraikita dago, eta zorua, sabaia eta hormak zurezko eta ingurumenarekiko errespetuzko materialez eginda daude. LED argi-kutxek eta erakusleihoek barruko produktuak aurkezten dituzte. Unitateak hamabi orduan muntatu daitezke eta kopuru desberdinetan konbinatu, eta euri-aroetarako markesina bat gehitu daiteke. Material guztiak berrerabilgarriak dira, eta denda ia hirurogei aldiz muntatu eta desmuntatu da leku publikoetako erakusketa-ekitaldietarako.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Transformers the Skin Test House Pop Up Store Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Transformers the Skin Test House Pop Up Store oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Transformers the Skin Test House Pop Up Store zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

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Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Neurriak eta Ontziratzea: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Etiketak: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Produkzio Teknologia: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Diseinu Erronka: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Ikerketa: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspirazioa: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Proiektuaren Iraupena: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Eragiketa Fluxua: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Taldekideak: Birkin Creative Integrated Marketing
Irudi Kredituak: Birkin Creative Integrated Marketing