Antonia Skaraki - A.S. Advertising diseinatzailearen Fairy Fox Azal-zaintza

Antonia Skaraki - A.S. Advertising diseinatzailearen Fairy Fox Azal-zaintza lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Fairy Fox Azal-zaintza

diseinatzailea: Antonia Skaraki - A.S. Advertising

Bezeroa: Fairy Fox

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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#107898 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Fairy Fox Azal-zaintza Diseinuari Buruz

Ongi etorri naturaren esentziara zuzendutako abentura-bidaia batera. Sentitu azal-zaintza produktu hauek inguratzen dituen misterioa. Diseinuak Ama Natura eta bere seme-alaben arteko loturari egiten dio keinu, bitartean kalitate handiko materialek ukimen-sentipena eta iraupen luzeko inpresioa ematen dute. Lehiaren mapaketa eta joeren analisiak bezeroaren ikuspegi eta estrategiarekin bat zetozen aukera-espazioak aurkitzera eraman zuten, packaging moderno, minimala eta beroa sortuz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Fairy Fox Azal-zaintza Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Fairy Fox Azal-zaintza erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Fairy Fox Azal-zaintza jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Neurriak eta Ontziratzea: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Etiketak: baby, care, child, cream, fairy, fox, product, health, skincare
Produkzio Teknologia: Environmentally friendly. Plastic containers with PVC labels.
Diseinu Erronka: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Ikerketa: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspirazioa: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Proiektuaren Iraupena: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Eragiketa Fluxua: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Taldekideak: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Irudi Kredituak: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017