Wen Liu diseinatzailearen Zhanggong Times Likore Ontziratzea

Wen Liu diseinatzailearen Zhanggong Times Likore Ontziratzea lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2021

Zhanggong Times Likore Ontziratzea

diseinatzailea: Wen Liu

Bezeroa: Jiangxi Zhanggong Liquor Co., Ltd

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Zhanggong Times Likore Ontziratzea Diseinuari Buruz

Zhanggong Times Txinako Jiangxi probintzian ekoiztutako Baijiu baten ontziratze diseinua da. Botila zeramikaz egina dago, apaingarri erreketa duena. Kutxaren aurrealdeak paper zimurtua darabil, eta logotipo nagusia metalezko plaka batean kokatuta dago. Diseinuak Ganzhou-tik hartzen du inspirazioa, kultura gorriaren jaiolekutzat ezaguna. Gorria kolore sinboliko gisa erabiltzen da, eta grafiko lagungarriekin konbinatzen da. Ilustrazio lasai batek eskualdeko elementu geografiko eta historikoak erakusten ditu, Gan ibaia barne. Ontziak 160 bider 120 bider 330 milimetro ditu.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Zhanggong Times Likore Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Zhanggong Times Likore Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Zhanggong Times Likore Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Neurriak eta Ontziratzea: 160mm*120mm*330mm
Etiketak: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Produkzio Teknologia: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Diseinu Erronka: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Ikerketa: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspirazioa: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Proiektuaren Iraupena: The project started in May 2020 and finished in August 2020 in Shenzhen.
Eragiketa Fluxua: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Taldekideak: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Irudi Kredituak: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.