Genki Forest diseinatzailearen Alienergy Energy Drink Primary Function: Energia-edarien ontziratzea

Genki Forest diseinatzailearen Alienergy Energy Drink Primary Function: Energia-edarien ontziratzea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Alienergy Energy Drink Primary Function: Energia-edarien ontziratzea

diseinatzailea: Genki Forest

Bezeroa: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Alienergy Energy Drink Primary Function: Energia-edarien ontziratzea Diseinuari Buruz

Alienergy azukrerik gabeko energia-edari baten ontziratzea da. Diseinuak 58 mm-ko zabalera, 58 mm-ko sakonera eta 142 mm-ko altuera dituen aluminiozko lata mehe bat erabiltzen du, 330 ml-ko edukiera duena. Aluminioa aukeratu zen modu eraginkorrean birziklatu eta berrerabil daitekeelako. Marka-logotiparen luzapen gisa marraztutako estralurtar irudi batek osatzen du grafiko nagusia, eta produktu-lerroan zehar errepikatzen da. Kolore-paleta garbi batek, marra zuzenek, forma geometrikoek eta ukitu metalikoek presentzia sendoa ematen diote latari apalategian. Informazioaren hierarkiak azukrerik gabeko formula nabarmentzen du.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Alienergy Energy Drink Primary Function: Energia-edarien ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Alienergy Energy Drink Primary Function: Energia-edarien ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Alienergy Energy Drink Primary Function: Energia-edarien ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Neurriak eta Ontziratzea: Width 58mm x Depth 58mm x Height 142mm
Etiketak: Branding, Packaging, Can, 3D, Energy drink
Produkzio Teknologia: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Diseinu Erronka: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Ikerketa: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirazioa: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Proiektuaren Iraupena: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Eragiketa Fluxua: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patenteak: Label Patent:202030509836.0 , 2020, China.
Taldekideak: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Irudi Kredituak: Creator: Gang Wang