Wen Liu, Bo Zheng and Weijie Kang diseinatzailearen Mingluye Edari Alkoholikoen Ontziratzea

Wen Liu, Bo Zheng and Weijie Kang diseinatzailearen Mingluye Edari Alkoholikoen Ontziratzea lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2021

Mingluye Edari Alkoholikoen Ontziratzea

diseinatzailea: Wen Liu, Bo Zheng and Weijie Kang

Bezeroa: Anhui Mingguang Liquor Co., Ltd

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

19,550

Egiaztatutako Sari Irabazlea

#119677 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Mingluye Edari Alkoholikoen Ontziratzea Diseinuari Buruz

Mingluye baijiu baten ontziratze-diseinua da, hau da, munggo-babarrunak nagusiki erabiliz egindako txinatar edari alkoholiko tradizional bat. Botilaren forma munggo-babarrunean inspiratuta dago, sendagai gisa ere erabiltzen den txinatar landarea baita. Botilaren barra bertikal zuriek babarrunaren enbrioia gogorarazten dute, eta bizitza berriari egiten diote erreferentzia. Botilaren gorputzak munggo-babarrunaren hostoen, zurtoinen eta fruituen ereduak dauzka erliebean, eta tapak lur-testura naturala du. Kanpoko kutxa paper berezi batekin egina dago, brontzezko akaberaz eta erliebeaz hornitua. Ontziratzea sinplea da, materialen erabilera mugatzeko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Mingluye Edari Alkoholikoen Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Mingluye Edari Alkoholikoen Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Mingluye Edari Alkoholikoen Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Neurriak eta Ontziratzea: 130mm*100mm*280mm
Etiketak: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Produkzio Teknologia: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Diseinu Erronka: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Ikerketa: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inspirazioa: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Proiektuaren Iraupena: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Eragiketa Fluxua: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Taldekideak: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang