Bold Brands diseinatzailearen Beer Mail by Volfas Engelman Primary Function: Garagardo Artisauaren Ontziratzea

Bold Brands diseinatzailearen Beer Mail by Volfas Engelman Primary Function: Garagardo Artisauaren Ontziratzea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Beer Mail by Volfas Engelman Primary Function: Garagardo Artisauaren Ontziratzea

diseinatzailea: Bold Brands

Bezeroa: Bold Brands

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#122875 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Beer Mail by Volfas Engelman Primary Function: Garagardo Artisauaren Ontziratzea Diseinuari Buruz

Beer Mail garagardo artisau sorta baterako ontziratze-diseinua da. Etiketak posta-zigiluen antzera diseinatuta daude, markaren izenari eta zigiluen bilgarritasunari erreferentzia eginez. Barietate bakoitzak collage moduko ilustrazio bat darama, lehen begiratuan elkarrekin zerikusirik ez duten elementuak elkartzen dituena. Garagardoan erabilitako osagaiak ilustrazioetan ezkutatuta daude, kontsumitzaileak bila ditzan. Garagardoa 330 ml-ko beirazko botiletan saltzen da, digitalki inprimatutako etiketekin, baita 500 ml-ko lata inprimatuetan ere. Diseinuak sortaren ekoizpen-kopuru txikiak islatzen ditu.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Beer Mail by Volfas Engelman Primary Function: Garagardo Artisauaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Beer Mail by Volfas Engelman Primary Function: Garagardo Artisauaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Beer Mail by Volfas Engelman Primary Function: Garagardo Artisauaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Neurriak eta Ontziratzea: 500 ml cans HD printed.
330 ml glass bottles with labels.
Etiketak: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Produkzio Teknologia: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Diseinu Erronka: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Ikerketa: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspirazioa: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Proiektuaren Iraupena: This project started in January 2020 and is still ongoing adding a new variety every other month.
Eragiketa Fluxua: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Taldekideak: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Irudi Kredituak: Illustrations & Visuals: Sandra Ramoskaite