Tekio Collective Intelligence Agency diseinatzailearen Welfare Is Gold Estrategia Jazarpena Prebenitzeko

Tekio Collective Intelligence Agency diseinatzailearen Welfare Is Gold Estrategia Jazarpena Prebenitzeko lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Meta, Estrategia eta Zerbitzu Diseinua Lehiaketa Kategorian.

BrontzeZerbitzua· 2021

Welfare Is Gold Estrategia Jazarpena Prebenitzeko

diseinatzailea: Tekio Collective Intelligence Agency

Bezeroa: Tekio

Brontzezko Saria A' Design Award Irabazlea Zerbitzua Kategorian

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Egiaztatutako Sari Irabazlea

#123234 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Welfare Is Gold Estrategia Jazarpena Prebenitzeko Diseinuari Buruz

Welfare Is Gold Mexikoko meatze-talde handi baterako sortutako jazarpena prebenitzeko estrategia bat da. Estrategiak unitate bakoitzeko Ongizate Batzordeak, arreta-protokolo bat, komunikazio-programa trinko bat eta kontratista-enpresa bakoitzarentzat protokolo pertsonalizatu bat sortzen duen web aplikazio bat konbinatzen ditu. Material inprimatu eta digitalek infografiak, kartelak, animaziozko bideo laburrak, komikiak eta memeak biltzen dituzte. Protokoloa tokiko langileekin batera diseinatu zen eta meatze-unitateek balidatu zuten. Helburua jazarpenik gabeko lantoki-kultura bat lortzea da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Welfare Is Gold Estrategia Jazarpena Prebenitzeko Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Welfare Is Gold Estrategia Jazarpena Prebenitzeko oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Welfare Is Gold Estrategia Jazarpena Prebenitzeko beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Neurriak eta Ontziratzea: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Etiketak: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Produkzio Teknologia: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Diseinu Erronka: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Ikerketa: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Inspirazioa: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Proiektuaren Iraupena: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Eragiketa Fluxua: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Taldekideak: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Irudi Kredituak: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021