Jin Zhang diseinatzailearen Xiaoxiancao Te Poltsa

Jin Zhang diseinatzailearen Xiaoxiancao Te Poltsa lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2022

Xiaoxiancao Te Poltsa

diseinatzailea: Jin Zhang

Bezeroa: Xiao xian cao

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#126463 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Xiaoxiancao Te Poltsa Diseinuari Buruz

Te-poltsen jatorriaren azterketaren bidez, diseinatzaileak Tang dinastiaren istorioa zehaztu zuen, eta mahukak ahoa estaltzen zituen tea edatea hartu zuen ikusmen-adierazpen nagusi gisa, jende gehiagok tea modu interesgarriagoan ezagutu eta maitatzeko. Atzealdean, ulertzeko erraza den "tea" kategoria transmititzeko eta kalitatearen zentzua hobetzeko erabiltzen da. Te poltsa txikiak aluminiozko paperezko poltsa erabiltzen du pakete txiki independentearekin, kontsumitzaileek eramateko eta edateko erosoa dena.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Xiaoxiancao Te Poltsa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Xiaoxiancao Te Poltsa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Xiaoxiancao Te Poltsa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Neurriak eta Ontziratzea: Box size285mm*100mm*35mmPackage content3g*10
Etiketak: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Produkzio Teknologia: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Diseinu Erronka: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Ikerketa: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspirazioa: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Proiektuaren Iraupena: It will be designed in August 2020 and put on the market in September 2020
Eragiketa Fluxua: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Taldekideak: Designer:Jin Zhang