Marco Ventrice diseinatzailearen Loacker Rebrand Elikagaien Ontziratzea

Marco Ventrice diseinatzailearen Loacker Rebrand Elikagaien Ontziratzea lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2022

Loacker Rebrand Elikagaien Ontziratzea

diseinatzailea: Marco Ventrice

Bezeroa: Spider

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Loacker Rebrand Elikagaien Ontziratzea Diseinuari Buruz

Loacker Rebrand ontziratze- eta marka-identitate sistema bat da, wafer eta txokolate produktuengatik ezaguna den elikagai-enpresa historiko batentzat sortua. Logotipoak armarri baten forma hartzen du, eta Sciliar mendia barne hartzen du, familiaren izenari, sustraiei eta inguruko naturari erreferentzia eginez. Produktu-familia bakoitza errezetaren eta osagaien deskribapen argi batekin aurkezten da. Ontziratze-elementuen hierarkia birdefinitu da eta produktu-irudiak errealistak dira. Pakete bakoitzaren atzealdean dagoen kode batek markari eta produktuari buruzko informazio gehiagora eramaten du.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Loacker Rebrand Elikagaien Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Loacker Rebrand Elikagaien Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Loacker Rebrand Elikagaien Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Neurriak eta Ontziratzea: different sizes
Etiketak: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Produkzio Teknologia: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Diseinu Erronka: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Ikerketa: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspirazioa: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Proiektuaren Iraupena: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Eragiketa Fluxua: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Taldekideak: Spider Adv, Loacker Team
Irudi Kredituak: All food images were realized featuring studio PiùLuce.