Blackandgold Shanghai diseinatzailearen Plant Selected Edari Ontziratzea

Blackandgold Shanghai diseinatzailearen Plant Selected Edari Ontziratzea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2022

Plant Selected Edari Ontziratzea

diseinatzailea: Blackandgold Shanghai

Bezeroa: Yili Group

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#134253 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Plant Selected Edari Ontziratzea Diseinuari Buruz

Plant Selected landare-jatorriko edarien sorta baterako ontziratze-diseinua da. Ontzia film matea duen PET botila bat da, 60 mm-ko zabalera, 60 mm-ko sakonera eta 177 mm-ko altuera dituena. Berdea erabiltzen da soja-edarirako eta urdina olo-edarirako. Produktuaren izena graffiti estiloko ingelesezko letra handiz idatzita dago, eta urrezko soja-babarrunak eta oloak letren barnean txertatuta daude. Kolore osoko atzealdeak apalategian kolore-bloke sendo bat sortzen du. Produktuaren onurak azpialdean kokatuta daude, kontsumitzaileei informazioa emateko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Plant Selected Edari Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Plant Selected Edari Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Plant Selected Edari Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Neurriak eta Ontziratzea: Width 60 mm x Depth 60 mm x Height 177 mm
Etiketak: Packaging, plant-based Beverage, plant milk, China
Produkzio Teknologia: PET bottle covered with Matte film
Diseinu Erronka: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Ikerketa: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspirazioa: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Proiektuaren Iraupena: The project started in September, 2020 and the product is launched in March, 2021
Eragiketa Fluxua: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patenteak: All photos and video credits to blackandgold Shanghai, 2022.
Taldekideak: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN