Gravity Design and Arcelik diseinatzailearen Environment Day Erakusleiho Bistaratzea

Gravity Design and Arcelik diseinatzailearen Environment Day Erakusleiho Bistaratzea lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Produktu Jasangarri, Proiektu eta Diseinu Berdea Lehiaketa Kategorian.

BurdinaProduktu Jasangarria· 2022

Environment Day Erakusleiho Bistaratzea

diseinatzailea: Gravity Design and Arcelik

Bezeroa: Arçelik

Burdinazko Saria A' Design Award Irabazlea Produktu Jasangarria Kategorian

17,845

Egiaztatutako Sari Irabazlea

#135652 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Environment Day Erakusleiho Bistaratzea Diseinuari Buruz

Ingurumen Eguna Istanbulgo denda batentzat sortutako erakusleiho bat da. Erakusketak eskuz egindako lehorte-lurraren horma bat du, kalean pasatzen direnen arreta erakartzen duena. Ideia lehorteagatik eta Lurreko baliabide naturalen galeragatik sortu zen. Soro berde bat diseinatu zen lehorte-lurra zeharkatzeko, berritzea oraindik posible dela erakutsiz. Lehorte-lurra MDF plaketan aplikatutako buztinez osatu zen, eta astebetez eguzkitan lehortu zen azalera pitzatua sortzeko. Eremu berdeak goroldiozkoak dira, eta letrak zurezkoak dira, ebakita. Erakusketaren ehuneko 98 inguru material iraunkor eta organikoez egina dago.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Environment Day Erakusleiho Bistaratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Environment Day Erakusleiho Bistaratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Environment Day Erakusleiho Bistaratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Neurriak eta Ontziratzea: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Etiketak: Sustainability, Window Display, Showcase, Green, Clay, Drought
Produkzio Teknologia: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Diseinu Erronka: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspirazioa: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Proiektuaren Iraupena: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Eragiketa Fluxua: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Taldekideak: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Irudi Kredituak: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.