Sber diseinatzailearen SberPay Ordainketa aplikazioa

Sber diseinatzailearen SberPay Ordainketa aplikazioa lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Teknologia Mugikor, Aplikazio eta Software Diseinua Lehiaketa Kategorian.

ZilarMugikorra· 2022

SberPay Ordainketa aplikazioa

diseinatzailea: Sber

Bezeroa: Sber

Zilarrezko Saria A' Design Award Irabazlea Mugikorra Kategorian

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Egiaztatutako Sari Irabazlea

#137184 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

SberPay Ordainketa aplikazioa Diseinuari Buruz

SberPay lineako eta aplikazio barneko erosketetarako ordainketa aplikazio bat da. Ordainketak SberBank Online aplikazioaren bidez egiten dira, beraz, txartelaren datuak ez dira dendetara edo bazkideetara transferitzen. Txartelaren saldoa ordainketa bakoitzaren aurretik ikus daiteke. Ordainketa bakarrak, ordainketa errepikakorrak eta harpidetzak onartzen dira, eta mugarik gabeko txartel kopurua lotu daiteke geroago erabiltzeko. Hizkuntza bisuala sinplea da eta tipografian, botoi batean eta gradiente batean oinarritzen da. Helburua txartelaren xehetasunak sartu beharra ezabatzea eta ordainketa azkarra eta segurua egitea zen.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

SberPay Ordainketa aplikazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. SberPay Ordainketa aplikazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. SberPay Ordainketa aplikazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Neurriak eta Ontziratzea: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Etiketak: innovation, payments, pay, acquiring, internetacquiring
Produkzio Teknologia: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Diseinu Erronka: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Ikerketa: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspirazioa: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Proiektuaren Iraupena: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Eragiketa Fluxua: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patenteak: Sberbank
Taldekideak: Daria Prokuda
Shishki Collective