Matteo Ruisi diseinatzailearen Bank of England Argazkigintza

Matteo Ruisi diseinatzailearen Bank of England Argazkigintza lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Argazkilaritza eta Argazki Manipulazio Diseinua Lehiaketa Kategorian.

BrontzeArgazkilaritza· 2022

Bank of England Argazkigintza

diseinatzailea: Matteo Ruisi

Bezeroa: Bank of England

Brontzezko Saria A' Design Award Irabazlea Argazkilaritza Kategorian

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Diseinua

Bank of England Argazkigintza Diseinuari Buruz

Ingalaterrako Bankuaren funtzioetako bat bankobilleteak inprimatzea da. Libera Esterlina Britainiarraren billeteek ezaugarri desberdinak dituzte, eta ezaugarri horiek bakarrak egiten dituzte. Billeteen argazkigintza identitate bisual proiektu zabalago baten parte gisa sartu da, hala ere, bankobilleteak arau zorrotzen arabera soilik erreproduzitu daitezke. Makro lente batekin ateratako argazkiek segurtasun ezaugarriak, pertsonaiak eta haien diseinuaren edertasuna erakusten dituzte. Irudiak 3 kategoritan sailkatu dira: billete taldeak, xehetasunak eta abstraktua.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Bank of England Argazkigintza Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Bank of England Argazkigintza oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Bank of England Argazkigintza beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Neurriak eta Ontziratzea: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Etiketak: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Produkzio Teknologia: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Diseinu Erronka: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Ikerketa: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspirazioa: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Proiektuaren Iraupena: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Eragiketa Fluxua: Images for branded photography can be used on digital and print applications.
Patenteak: Bank of England
Taldekideak: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Irudi Kredituak: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell