Fourdigit Vietnam Co., Ltd. diseinatzailearen Tokyu Garden City Oinarrizko Funtzioa: Identitate Bisuala, Webgunea

Fourdigit Vietnam Co., Ltd. diseinatzailearen Tokyu Garden City Oinarrizko Funtzioa: Identitate Bisuala, Webgunea lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Webgune eta Web Diseinua Lehiaketa Kategorian.

ZilarWeba· 2022

Tokyu Garden City Oinarrizko Funtzioa: Identitate Bisuala, Webgunea

diseinatzailea: Fourdigit Vietnam Co., Ltd.

Bezeroa: Becamex Tokyu Co., Ltd

Zilarrezko Saria A' Design Award Irabazlea Weba Kategorian

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Egiaztatutako Sari Irabazlea

#140456 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Tokyu Garden City Oinarrizko Funtzioa: Identitate Bisuala, Webgunea Diseinuari Buruz

Tokyu Garden City Binh Duong New City-ko (Vietnam) hiri-garapen proiektu baten identitate bisuala eta webgunea da. Diseinua Always New (Beti Berri) hiri-gaian oinarritzen da. Marra finek berritasuna adierazten dute eta marra lodiek hazkundea, japoniar eta vietnamdar diseinua lotuz. Webguneak hiriari buruzko oinarrizko informazioa eta artikuluak aurkezten ditu vietnameraz, ingelesez eta japonieraz. Gunea React eta eduki kudeatzeko sistema headless batekin eraikita dago, beraz eguneraketak sinple mantentzen dira. Animazioak eta menu finkoek erabiltzaileak edozein orritatik gidatzen dituzte.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Tokyu Garden City Oinarrizko Funtzioa: Identitate Bisuala, Webgunea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Tokyu Garden City Oinarrizko Funtzioa: Identitate Bisuala, Webgunea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Tokyu Garden City Oinarrizko Funtzioa: Identitate Bisuala, Webgunea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Neurriak eta Ontziratzea: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Etiketak: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Produkzio Teknologia: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Diseinu Erronka: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Ikerketa: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Inspirazioa: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Proiektuaren Iraupena: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Eragiketa Fluxua: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Taldekideak: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung