Yanhui Zhang diseinatzailearen Altitude Series Ardo Etiketa

Yanhui Zhang diseinatzailearen Altitude Series Ardo Etiketa lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2023

Altitude Series Ardo Etiketa

diseinatzailea: Yanhui Zhang

Bezeroa: Wuhan Pufine Creative Technology Co., Ltd.

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#141117 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Altitude Series Ardo Etiketa Diseinuari Buruz

Altitude Series Shangri-La eskualdeko ardoentzat sortutako ardo etiketa da, abentura-istorioetako altxor-mapetan inspiratua. Etiketak altitude-mapa bat erabiltzen du hazkuntza-eremuaren altitude handia eta latitude baxua islatzeko. Koordenatuek eta altitude-zifrek ardo bakoitzaren kalitatea eta maila adierazten dituzte. Hiru kolorek tokiko ingurunea aipatzen dute: zilarra elurrarentzat, urdina lakuarentzat eta beltza gaueko zeruarentzat. Apur bat goratutako urrezko koordenatuek maila bakoitza erraz identifikatzea ahalbidetzen dute. Inprimaketa ultramorea argia errefraktatzen duten testura kurbatu finak dituen paper berezi batean aplikatzen da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Altitude Series Ardo Etiketa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Altitude Series Ardo Etiketa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Altitude Series Ardo Etiketa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Neurriak eta Ontziratzea: Width: 90MM, height: 95MM
Etiketak: Shangri-La, treasure, map, poster, wine, packaging design
Produkzio Teknologia: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Diseinu Erronka: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Ikerketa: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspirazioa: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Proiektuaren Iraupena: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Eragiketa Fluxua: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Taldekideak: Creative Director: Xia Ling
Designer: Wang Yang
Irudi Kredituak: Creative Director: Xia Ling