Yanhui Zhang diseinatzailearen Dragon Boat Festival Opariarako Snack Kutxa

Yanhui Zhang diseinatzailearen Dragon Boat Festival Opariarako Snack Kutxa lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2023

Dragon Boat Festival Opariarako Snack Kutxa

diseinatzailea: Yanhui Zhang

Bezeroa: Wuhan Pufine Creative Technology Co., Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Dragon Boat Festival Opariarako Snack Kutxa Diseinuari Buruz

Dragoi Ontziaren Jaia txinatar jai tradizional baterako sortutako opariarako snack kutxa bat da. Diseinuak antzinako errege ospakizun baten eszena handitsua erakusten du, herri-arte tradizionaleko zurezko grabatuen estiloan marraztua. Kutxa plaka-egite industrialarekin egina dago eta zeru-urdineko oihalez estalia. Urrezko lerroek irudiaren xehetasunak inguratzen dituzte, eta urrezko metalezko plaka bat urrezko paper baten gainean kokatzen da erdian. Kutxa bi noranzko kontrajarritan irekitzen da. Sei kutxa luze bi geruzatan gordetzen dira barnean, eta pergamino bakar batean bildu daitezke edo bereizita erakutsi.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Dragon Boat Festival Opariarako Snack Kutxa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Dragon Boat Festival Opariarako Snack Kutxa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Dragon Boat Festival Opariarako Snack Kutxa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Neurriak eta Ontziratzea: Box size: 400mm long, 293mm wide, 153mm high
Etiketak: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Produkzio Teknologia: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Diseinu Erronka: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Ikerketa: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspirazioa: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Proiektuaren Iraupena: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Eragiketa Fluxua: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Taldekideak: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Irudi Kredituak: Li An