Jin Zhang diseinatzailearen Jinlongquan Beer Opari-Kutxa

Jin Zhang diseinatzailearen Jinlongquan Beer Opari-Kutxa lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2023

Jinlongquan Beer Opari-Kutxa

diseinatzailea: Jin Zhang

Bezeroa: InBev jinlongquan beer (Hubei) Co., Ltd

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Jinlongquan Beer Opari-Kutxa Diseinuari Buruz

Opari-kutxa honek 1980ko hamarkadako grabagailurik ezagunena erabiltzen du sorkuntza-prototipo gisa, jende askori, gazteei barne, oroitzapenak gogoraraziko dituena eta elkarrekintza emozional ona lortuko duena. Diseinatzaileak kartoizko kaxa erabili zuen diseinatzeko, praktikoa, ingurumena errespetatzen duena eta kostuak aurrezteko. Aldi berean, opari-kutxaren aurrealdean hiru zulo borobil ireki zituen trebeki, zeinak barnean garagardo-produktu mota desberdinak intuitiboki ikus ditzaketen, emozioen, ingurumenaren babesaren eta funtzioaren hiru geruzako diseinua lortuz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Jinlongquan Beer Opari-Kutxa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Jinlongquan Beer Opari-Kutxa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Jinlongquan Beer Opari-Kutxa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Neurriak eta Ontziratzea: Width 370mm x Depth 70mm x Height 310mm
Etiketak: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Produkzio Teknologia: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Diseinu Erronka: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Ikerketa: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspirazioa: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Proiektuaren Iraupena: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Eragiketa Fluxua: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patenteak: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer