Douyin Experience Design Center diseinatzailearen Douyin Mahaigaineko Aplikazioa lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Interfaze, Elkarrekintza eta Erabiltzaile Esperientzia Diseinua Lehiaketa Kategorian.
ZilarInterfazea· 2023
Douyin Mahaigaineko Aplikazioa
diseinatzailea: Douyin Experience Design Center
Bezeroa: Douyin Group
Zilarrezko Saria A' Design Award Irabazlea Interfazea Kategorian
Egiaztatutako Sari Irabazlea
#149651 Sariaren Egoera EgiaztatuDiseinua
Douyin Mahaigaineko Aplikazioa Diseinuari Buruz
Douyin PC mahaigaineko aplikazio bat eta web interfaze bat da, ordenagailu pertsonaletan bideo-edukiak kontsumitzeko. Douyin PC pantaila handietan ikusteko diseinatuta dago, etxeko, aisialdiko eta lanetik kanpoko testuinguruetarako. Ezkerreko nabigazioak kanal bertikalak eskaintzen ditu, eta gomendatutako orria irekitzen da lehenespenez. Erabiltzaileek bideoz alda dezakete saguaren gurpila mugituz, eta lasterbide-teklak erabil ditzakete edukiei atsegin dut emateko eta laster-markak jartzeko. Bideoa erreproduzitzen den bitartean erosketak egitea eta zuzeneko emanaldietan opariak ematea ere onartzen dira. Diseinu moldagarria MacOS eta Windows pantaila-tamainetara egokitzen da.
Aintzatespena
Zilarrezko Saria A' Design Award Sariari Buruz
Douyin Mahaigaineko Aplikazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Douyin Mahaigaineko Aplikazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Douyin Mahaigaineko Aplikazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Diseinuaren Atzean
Prentsa-kita
Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.
- Propietate Bereziak
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- Neurriak eta Ontziratzea
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- Etiketak
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- Produkzio Teknologia
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- Diseinu Erronka
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- Ikerketa
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - Inspirazioa
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- Proiektuaren Iraupena
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- Eragiketa Fluxua
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- Taldekideak
- Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren - Irudi Kredituak
- Pictures and videos are from the free resource website: http://pixabay.com/zh/
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