Kazuo Fukushima and Haruka Takeuchi diseinatzailearen Chilled Milk Kartoia

Kazuo Fukushima and Haruka Takeuchi diseinatzailearen Chilled Milk Kartoia lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2023

Chilled Milk Kartoia

diseinatzailea: Kazuo Fukushima and Haruka Takeuchi

Bezeroa: Meiji China Investment Co.,Ltd.

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#150429 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Chilled Milk Kartoia Diseinuari Buruz

Esne fresko zaporetsua ingurune onean hazitako behiek bakarrik eman dezakete. Eta behiek dohainik dute razio mistoetara sartzeko, mantenugai orekatuak dituzte. Inspirazioa produktu honen kalitate handiko behiak dira. Kalitate handia urre koloreko inprimaketan adierazten da, eta eskuz marraztutako ilustrazioek naturaren zaporetsua adierazten dute. Gainera, behiaren ahoan dagoen belarrak hazkuntza-ingurune ona adierazten du. Urrezko behiaren marka produktu honen ikurra da. Eta Txinako merkaturako egokia da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Chilled Milk Kartoia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Chilled Milk Kartoia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Chilled Milk Kartoia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Neurriak eta Ontziratzea: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Etiketak: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Produkzio Teknologia: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Diseinu Erronka: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Ikerketa: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspirazioa: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Proiektuaren Iraupena: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Eragiketa Fluxua: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenteak: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Taldekideak: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Irudi Kredituak: Photographer: Zhu Jie