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Yamin Zhu diseinatzailearen Forty-Nine Union Liquor Edari Alkoholdunen Ontzigintza

Yamin Zhu diseinatzailearen Forty-Nine Union Liquor Edari Alkoholdunen Ontzigintza lana 2024 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.


UrreOntziketa· 2024

Forty-Nine Union Liquor Edari Alkoholdunen Ontzigintza

diseinatzailea: Yamin Zhu

Bezeroa: Forty-Nine Union Design Department

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Forty-Nine Union Liquor Edari Alkoholdunen Ontzigintza Diseinuari Buruz

Multzo honek portzolana zuri-potea aurkezten du, Txinako hiritik datorena, portzolana artisautzaren jaioterri ospetsua. Shang Dinastiaren motiboekin apaindu den zatitzailea, lau txupito-baso eta urdin eta zuri azpimargoko portzolanatik egindako pintzel-potea lagunduta. Denak elegantziaz aurkezten dira egurrezko kutxa zabal batean. Elementu bakoitzak Txinako kultura-etosaren adierazpen esanguratsua da, eta esplorazioaren, erresilientziaren eta ondare-ingenioaren kontserbazioko printzipio iraunkorrak biltzen ditu.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Forty-Nine Union Liquor Edari Alkoholdunen Ontzigintza Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Forty-Nine Union Liquor Edari Alkoholdunen Ontzigintza oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Forty-Nine Union Liquor Edari Alkoholdunen Ontzigintza desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak
This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Neurriak eta Ontziratzea
Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Etiketak
Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Produkzio Teknologia
The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Diseinu Erronka
There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Ikerketa
The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspirazioa
Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Proiektuaren Iraupena
The project started in April 2023 in Shanxi, China and finished in May 2023.
Eragiketa Fluxua
This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patenteak
202330374354.2
202330374352.3
202330374350.4
202330374346.8

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Diseinu Onak Aintzatespen Handia Merezi Du

A' Design Award nazioarteko epaimahai bidezko saria da diseinu onarentzat. Parte hartu A' Design Award saritan zure lanarentzat aintzatespen meritokratikoa, ospea, prestigioa eta publizitatea lortzeko aukera izateko. Izendatu zure lana A' Design Award saritarako eta lehiatu A' Design Prize sari ospetsuaren alde.

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