Jin Zhang diseinatzailearen Hao Prawns Kondimentuen Ontziratzea

Jin Zhang diseinatzailearen Hao Prawns Kondimentuen Ontziratzea lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2024

Hao Prawns Kondimentuen Ontziratzea

diseinatzailea: Jin Zhang

Bezeroa: Wuhan Sanbu Brand Design

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

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Koloreak

Diseinua

Hao Prawns Kondimentuen Ontziratzea Diseinuari Buruz

Diseinatzaileek zuriunearen eremu zabal bat erabiltzen dute produktu antzekoetatik bereizteko, poker-karta ezagunen eta ibaiko karramarroen konbinazioa erabiliz, kontsumitzaileei ezagutze-sentimendua emateko; Marka-izenaren txinatar ideogramak oker ahoskatzeko errazak direnez, diseinatzaileak markaren ingelesezko logoa diseinatu zuen txinatar pinyin-notazioak erabiliz. Tonua gehitzeak marka-izena zuzen ahoskatzea errazten du, eta tonu-formak egiaztapen-marka baten itxura du, markarentzako laguntzako elementu grafiko bat osatuz.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Hao Prawns Kondimentuen Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Hao Prawns Kondimentuen Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Hao Prawns Kondimentuen Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Neurriak eta Ontziratzea: Width 185mm x Depth 45mm x Height 256mm
Etiketak: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Produkzio Teknologia: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Diseinu Erronka: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Ikerketa: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspirazioa: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Proiektuaren Iraupena: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Eragiketa Fluxua: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.