Jin Zhang diseinatzailearen Yellow Crane Tower Uraren Ontziratzea

Jin Zhang diseinatzailearen Yellow Crane Tower Uraren Ontziratzea lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2024

Yellow Crane Tower Uraren Ontziratzea

diseinatzailea: Jin Zhang

Bezeroa: Wuhan Sanbu Brand Design

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Yellow Crane Tower Uraren Ontziratzea Diseinuari Buruz

Hau Yellow Crane Tower-ek ekoizten duen iturburu naturaleko ur edangarria da. Diseinatzaileak karaktereak marrazteko metodoa erabiltzen du testuaren eta grafikoen arteko muga hausteko, Wuhanen 3500 urteko kultura Yellow Crane Tower-ren hiru karaktereetan integratuz, eta marka eta hiri testuingurua etengabe indartuz. Botila-tapoiaren diseinuaren inspirazioa White Cloud Yellow Crane-ko hilezkor gidari kurrillatik dator, Yellow Crane Tower-ren lilura hilezkor transmititzen duelarik.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Yellow Crane Tower Uraren Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Yellow Crane Tower Uraren Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Yellow Crane Tower Uraren Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Neurriak eta Ontziratzea: 225mmx60mmx60mm
Etiketak: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Produkzio Teknologia: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Diseinu Erronka: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Ikerketa: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspirazioa: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Proiektuaren Iraupena: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Eragiketa Fluxua: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.