Ye Zhang diseinatzailearen Yihe Dim Sum Funtzio nagusia: Ontziratze Diseinua

Ye Zhang diseinatzailearen Yihe Dim Sum Funtzio nagusia: Ontziratze Diseinua lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2024

Yihe Dim Sum Funtzio nagusia: Ontziratze Diseinua

diseinatzailea: Ye Zhang

Bezeroa: Beijing Jiaotong University

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Yihe Dim Sum Funtzio nagusia: Ontziratze Diseinua Diseinuari Buruz

Liburuaren Testua: Yihe Dim Sum Udako Jauregian saltzen den Pekingo estiloko gozogintza-marka baten ontziratze-diseinua da. Kanpoko kutxak 230 x 230 x 60 milimetro ditu, eta 110 x 110 x 45 milimetroko lau kutxa txikiago biltzen ditu barnean. Udako Jauregiko lau leku ezagun irudikatu dira lau gozoki-zaporeak adierazteko. Ilustrazioek Txinako arkitektura tradizionala pop arte estiloarekin uztartzen dute, eta pintura tradizionaletatik hartutako collage elementuak ere badituzte. Kutxak UV inprimatzea, paperezko tarteko geruza, alboko testu brontzeztatua eta ebaketa-lerroak erabiltzen ditu, iraunkortasuna bermatzeko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Yihe Dim Sum Funtzio nagusia: Ontziratze Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Yihe Dim Sum Funtzio nagusia: Ontziratze Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Yihe Dim Sum Funtzio nagusia: Ontziratze Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Neurriak eta Ontziratzea: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Etiketak: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Produkzio Teknologia: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Diseinu Erronka: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Ikerketa: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspirazioa: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Proiektuaren Iraupena: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Eragiketa Fluxua: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patenteak: This work is all original images not copyrighted.
Taldekideak: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Irudi Kredituak: This work is all original images not copyrighted.